Price Reductions - Ugh! Every homeowner shudders when the topic is raised. But a stategic price reduction can be one of the best tools in your marketing arsenal.
You know it is time for a price reduction when..
The purpose of a marketing campaign is to get people in the door of your home. A good marketing campaign is broad-based and targets two groups of people – the agent community and the public at large. Both are sources of potential buyers for your home. It takes a some time and a variety of tools for the news of your listing to spread. So when do you lower the price of your listing? Simple. If nobody is walking through your front door.
A strategic price reduction is a powerful move designed to capture the ideal buyer. You broadcast a clear and timely message translated roughly as “I’m really serious here, folks!” Following a price reduction, cyberspace lights up with tweets, emails, posts and custom Hot Sheet Reports – all of which focus attention on your house.
What if you have lots of showings, but no offers? In this case, you are probably the benchmark, top-priced home in your neighborhood. Your slightly-high price is actually helping the other guys sell their homes. As in, "Gee, honey - this house is a real deal, especially compared with that higher-priced home over there." Trust me, this is not the way to sell your home.
So be brave! It seems counter-intuitive to many sellers, but a price reduction can actually help sell your home faster and for a better price. Use it as the strategic tool it really is!
Today's fast-changing real estate market is challenging, whether you are an experienced seller or not. Selling a home is one of the most important financial decisions you will ever make, and sometimes the process can seem overwhelming. Let's break it down into comfortable steps...
At Roger Martin Properties, our mission is to give our clients Unmatched Personal Attention during the buying and selling of their homes.
* Listen carefully to YOUR objectives
* Explain the home selling process thoroughly
* Discuss agency representation
* Price your home correctly
* Stage your home for sale
* Implement a proven, high-tech marketing plan
* Make every effort to sell your home promptly
* Generate and follow-up on leads
* Communicate consistently
* Network the entire real estate profession
* Diligently track your closing process