As real estate agents, we are well aware of the cyclical nature of our business. Few folks start their home searches during the busy family holidays. And existing clients rush to close their houses by year-end, driven both by the desire to spend the holidays in their new home, and by the wish to capture their tax credits.
Inevitably, this natural cycle leads to a “hole” in our real estate schedule. What are real estate agents to do?
Don’t fret. This slack time in the real estate market is the perfect opportunity to get the jump on next year’s business. Here are some suggestions…
- Draw up your list of active clients. Put it in writing – which will insure that no one slips between the cracks. Send cards or drop off thoughtful client gifts. Be personal, not pushy.
- Update your contact management list with current emails, phone numbers, etc. This is the perfect time to collect mailing addresses - think of all those holiday cards you receive.
- Review your personal marketing campaign. If it worked, do it again. If it didn’t, make changes accordingly. If you didn’t get around to it, schedule it now.
- Take care of all your routine healthcare checkups. Visiting the doctor, the dentist, and the gynecologist now will free up your time later when the market is busier. Keep exercising – it keeps your brain from turning to mush.
- Read all those business books you haven’t gotten had time for. Swap insights with a friend.
- Circulate to all the holiday parties you can. Be sociable – the exposure will serve you well in the long run.
- And yes – relax and spend time with your families. After all, they are the reason we do this.
Your clients will come back just as soon as the holidays are over. As a real estate agent, you must be prepared to hit the ground running when they are. Giving yourself the gift of preparation could just be the best gift of the holiday season!