Recommended Reading for Real Estate Professionals

A REALTOR interested in developing a real estate career may find the following books useful.  Here is our list of recommended reading for real estate agents.

• Seven Styles: How to Design Your Real Estate Career of Success and Significance, by Bruce Gardner, Mastery Inc., 2010. One size does NOT fit all. This book includes strategic marketing plans for real estate professionals with different personalities.
• Use What You’ve Got, by Barbara Corcoran, Penguin Press, 2003. A biography of a life in real estate sales, with each chapter based around an amusing personal anectdote.
• 101 Ways to Promote Yourself – A Fast and Easy Guide for Real Estate Agents, by Sheena Ashdown, Gibsons Publishing, 1999.  This simple guide is available at the HAR bookstore.  These tips (and, of course, online promotions) will serve you well.
• 21 Things I Wish my Broker Had Told Me, Practical Advice for New Real Estate Professionals, by Frank Cook, Dearborn Real Estate Education, 2002.  Getting a real estate license is one skill.  Being a real estate sales person is another.  This book discusses the important differences.
• How to Become a Mega-Producer Real Estate Agent In Five Years and How to Become a Mega-Producer Real Estate Agent – Profit from a Licensed Assistant both by Robert L. Herd, Thomson South-Western, 2004. These concise, well-written books describe the management of a personal real estate practice.
• The Guerilla Marketing series, by Jay Conrad Levinson.  This series is as true now as when they were first published - a great summary of marketing principles.
• How to Win Friends and Influence People, by Dale Carnegie.  Another classic.
• SHIFT – How Top Real Estate Agents Tackle Tough Times, by Gary Keller, McGraw Hill, 2009.  Gary Keller is the founder of Keller-Williams.  He is great at presenting concepts clearly and with vivid diagrams, which can usually be found on his website.  All his books are worth the reading.
• The Millionaire Real Estate Agent, by Gary Keller, Relleck Publishing Partners, 2004.  Another book from that Keller-Williams guy.  This one talks about boosting an average real estate practice into orbit. Matter of fact, just read anything this guy writes.

These are the "classics", and there are new resources coming on line all the time.  Copies of these and other recommended books for real estate agents are located in our office lending library.  

Enjoy!

Roger Martin